Prospecting and Lead Generation 

DIFCIA Knowledge Hub
Patrick Jones - Course author

Prospecting and Lead Generation 

DIFCIA Knowledge Hub

Prospecting and Lead Generation are essential components of business development, and they play a crucial role in the success of any organisation. This workshop is designed to help salespeople master the art of identifying potential clients and generating leads using traditional and modern marketing methods. 


During this workshop, participants will learn how to develop a core set of sales skills and gain a deeper understanding of the sales process. They will explore various prospecting and lead-generation techniques, including networking, referrals, cold calling, and email marketing. 


You will also learn how to use the pipeline effectively, track their activities, and adjust as needed to improve their sales strategy continually. You will gain insights into the customer's perspective and learn how to educate them effectively to build trust and long-lasting relationships. 


By the end of this workshop, participants will have a solid understanding of the Prospecting and Lead Generation process and be equipped with the tools and knowledge needed to excel in sales and business development.

What's included?

  • 10 Modules
  • Course Level: Introductory
  • 10 Knowledge Checks
  • Final Assessment 
  • 1 Certificate of Completion
  • Course Duration: 5 hours

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